Award-Winning Support Yacht Rebrand
SHADOWCAT Brochure & Rebrand Details
In 2023, the Association of Marketing & Communication Professionals awarded BluSiren, formerly A.WordSmith, with a coveted platinum 2023 Hermes Creative Award in the Print Media category for the development of a corporate brochure on behalf of its client, SHADOWCAT. There were more than 6,500 Hermes Award entries from the United States, Canada, and other countries.
Prior to developing this brochure, BluSiren led the company’s total re-brand. With SHADOWCAT’s yachts costing multi-millions of dollars, BluSiren understood that all new collateral must be developed with premium aesthetics, materials and creativity. BluSiren’s efforts involved a total brand refresh (including elevated logo, collateral and digital assets) and the award-winning A4 corporate brochure printed asset, as shown below.
Award-Winning A4 Brochure
Accompanying Collateral & Ads
ShadowCat is the leading developer of bespoke support yachts. Targeting UHNWIs, this ultra-luxury brand tailors to elite markets and leaves a memorable impression. BluSiren, formerly, A.WordSmith led the 2021 re-brand and supported the company’s marketing-communications efforts afterwards.