Platinum-Award Branding for SEAmagine
SEAmagine Submersibles sought a brand refresh that incorporated many of the previous brand elements, but improved the fonts, colors and overall design to reflect a cleaner, more modern aesthetic. It was important to avoid the use of metallic gold, yellows and oranges, which are used predominantly by SEAmagine’s competitors.
First, a new logo design offered an elevated and modernized approach to the previous design, and removed all unnecessary elements to allow for airiness. The logo consists of two elements: The icon (reflecting the unique SEAmagine submersible shape) and the wordmark. Together these provides a refined and ownable element that can be used for a variety of branded pieces, as shown in the mock-up examples attached.
Next, the team improved and formalized the brand’s primary color palette, which previously was undefined and inconsistent. Colors chosen include a sleek metallic silver (reflective of the submersibles’ stainless steel bodies) and developed an ocean-inspired complimentary color pallet that represents the shades of blue and teal sub passengers might see as they descend from shallower to deeper waters. Though they feel energizing when paired together, the colors also nod towards calm and confidence that one gains knowing the company’s perfect safety record, reliability, simplicity in design, quality and practicality.
Chosen fonts are a combination of serifed Berling, a sophisticated font perfectly suited for the logo and select headlines. Paired with this is Gogh, a clean and modern Sans-serif font, ideal for clean body copy.
2024 Platinum MarCom Award
As a result of this work, BluSiren (formerly A.WordSmith) earned a 2024 Platinum MarCom Award recognizing outstanding achievement. Platinum Winners are recognized for their excellence in terms of quality, creativity, and resourcefulness, with only about 16 percent of the 6,500 international entries winning this award.
Together the new logo design, submersible mark, fonts and colors weave together to form a tapestry that elevates the entire brand experience while better communicating the company’s values. Special thanks to designer Shannon Baldwin for her fantastic brand work.
Honoring SEAmagine’s 30th Year
A 30th-anniversary logo serves as a powerful visual representation of a company’s longevity, stability, and success over the years. It’s a symbolic marker that celebrates three decades of navigating market changes, fostering growth, and building lasting relationships with customers and employees. The logo acts as a focal point for anniversary-related marketing and communication, reinforcing brand recognition and generating a sense of pride. Furthermore, it provides an opportunity to reflect on the company’s history, acknowledge its achievements, and simultaneously look forward to future endeavors, solidifying its position within the marketplace.
BluSiren designed SEAmagine’s anniversary logo as a testament to the company’s resilience and a visual celebration of this important milestone.
SEAmagine Hydrospace Corporation is a leading designer and manufacturer of small personal submarines and submersibles, with a proven track record of reliability and over 12,000 dives accumulated by its existing fleet. In 2023, the BluSiren team supported SEAmagine with crisis communications following an industry disaster (unrelated to SEAmagine’s own business) and had the opportunity to develop a new magazine and design the company’s booth and associated marketing collateral for high-profile international yacht shows.