Covenant Logistics’ Grand Opening

In 2023, Covenant celebrated the grand opening of its newly constructed, $14M Hogan Hall and renovated Orientation Training Center, designed to support truck driver orientations and other events. Hogan Hall sets the industry standard for driver accommodations, and offers the highest level of comfort and security to drivers who attend events at Covenant’s headquarters in Chattanooga. Additionally, Covenant’s dedicated facilities represent the first of their kind for the transportation and logistics industry, as well as in the U.S.

BluSiren, formerly A.WordSmith, had the opportunity to manage the press activities for the grand opening event, which included media and local leadership invitations, an industry press release, and post-event content. As a result of these efforts, Covenant’s news was picked up on major distribution services, and industry press (e.g., TruckingInfo) flagged the facility opening as significant for driver accommodations in the logistics sector.