Marine Marketers of America selects BluSiren for a Neptune Award
BluSiren (formerly A.Wordsmith Communications), a Jacksonville-based boutique marketing communications agency, is honored to have received a distinguished Marine Marketers of America (MMA) 2023 Neptune Award in the B2B Marketing category for the development of a print and digital advertising campaign on behalf of its client ZF.
MMA is the exclusive association for marketers working in the marine industry, representing more than 150 active members across North America. ZF is a global technology company supplying systems for passenger cars, commercial vehicles and industrial technology, including marine surface vessels.
A committee of 80 people from within and outside of the marine industry judged 2023 Neptune Award entries across 24 categories. After reviewing A.WordSmith’s advertising campaign assets, several MMA judges said:
“Incredible creative for this ad campaign. A nice job outlining all aspects of the campaign
from the background to the creative brief, the creative, the ad buys, etc.”
“A brilliant campaign. Through striking photography and snappy headlines,
the series of ads conveyed both the company’s lengthy tenure and superior product quality.”
“Well executed campaign with emphasis on key factors of safety, performance, green.”
“I am humbled and honored to accept this 2023 Neptune Award. This recognition is a testament to the productive and successful working relationship ZF and I have shared for several years. I am proud that these ads are not only beautifully designed and eye catching, but also that they are effective in driving leads and educating consumers about ZF’s products,” said Amelia Smith, founder and president/CEO of BluSiren. “Thank you, MMA for this recognition.”
“ZF Marine is delighted to receive the 2023 Neptune Award for best B2B marketing alongside our partner, BluSiren. ZF Marine has a broad product portfolio that is used all over the world in an endless array of applications. Our talented partner, BluSiren, understands our complex marketing needs and works closely with the ZF marine product lines to construct and deploy highly effective ad campaigns with targeted precision. We value our relationship with BluSiren immensely, “ said Keith Stanley, senior manager of ZF’s North American pleasure craft product line.
“We are thrilled to see the exceptional creativity and innovation showcased by this year’s Neptune Awards winners,” Alisdair Martin, Neptune committee co-chair and MMA board member, said in a statement. “The diverse range of marketing talents within the marine industry continues to elevate every year, and these achievements inspire us all.”
BluSiren designed the award-winning ads to promote ZF’s marine propulsion products. The series of print and digital ads feature striking photography and clever headlines, combined with short copy that conveys both the tenure of the company and the quality of its products. The ads also feature a list of products and services to increase awareness about ZF’s total marine portfolio. When needed, the ads were modified to display booth numbers for tradeshows, QR codes to download the company’s new service app and more. The ads appeared in relevant print and digital outlets within the marine industry during 2023.
View more award-winning ZF ad campaigns produced by BluSiren here.
