A.Wordsmith Communications is now BluSiren
December 1, 2025; Jacksonville, Fla. — A.WordSmith Communications, an award-winning boutique marketing communications agency headquartered in Jacksonville, Fla., is now BluSiren. This rebrand and strategic realignment position the agency to more effectively deliver marketing, communications and branding services for innovative start-ups and high-growth companies in the marine, transportation/maritime and logistics spaces.
Drawing on 20 years of experience bolstering such companies, from growing startups through established corporations, BluSiren Founder Amelia Smith identified the need for marketing and communications that aligns how these niche companies approach their businesses and uniquely grow.
“I entered the marine and maritime space when I joined Crowley in 2010, and developed an immediate and lasting passion for companies that do work on the water, move critical and complex cargo, design new solutions for persistent challenges, protect the environment, and approach business in innovative ways,” Smith said. “Leaning into this space is a natural next step for my agency, and I look forward to building upon the success my clients and I have shared since 2016.”
Having recently expanded the team to include additional talent, Smith’s agency most recently added branding services to its otherwise full portfolio, by way of strategy, identity creation, design services and messaging. This robust service offering, paired with the agency’s innate industry knowledge, means that BluSiren can deliver faster solutions, without a steep learning curve.
“I am really proud to offer a comprehensive portfolio of services to this fascinating sector,” Smith said. “Whether I’m helping to launch a new autonomous product or generating publicity for a new-build vessel in a shipyard, there is a need across this diverse sector for quality marketing-communications support. I feel at home here, I already speak my clients’ language, and I truly look forward to helping many more companies achieve their goals and grow.”
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BluSiren, formerly A.WordSmith Communications, is a marketing and communications agency specializing in the marine, transportation and logistics industries. With over 20 years of experience, the BluSiren team brings deep sector knowledge – covering robotics, emerging technologies, vessel operations, supply-chain and infrastructure – to help innovators and operators tell their stories, launch new products and build their brands. From strategy to branding, content, websites and social, BluSiren delivers award-winning solutions to drive growth and impact for clients, from start-ups to large-scale companies. Visit blusirenco.com to learn more.
